Search Engine Optimization is the process of getting high search placement in the organic or natural listing of search engines. It is a way to get more traffic to a website by achieving a higher ranking in SERP(search engine result page). Tendency is that the higher your ranking in SERP the more searcher can visit your site. It's more like a competition in a market place where you are in front of the customers giving you an advantage against your competitors.
Keyword is a term use to capture the essence of the topic of a particular document. Keywords or key phrases are used to get high search placement in the search results. There are several free keyword suggestion tool available on internet like Google Adwords Tool, and Wordtracker. You can also subscribed to the paid version and more powerful Wordtracker for better results.
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