Google recently revealed an internal SEO Report Card, wherenby it grades its own product pages (whereby Analytics, AdaWords, Product Search, Profile, etc each count as a single product). While it doesn’t reveal anything new, it does reinforce the importance of several on-page factors (ie. Images ALT text and filenames, H1 tags) that some argue are not worth taking the time to implement. 301 Redirects and the Canonical Link Rel element also make appearances. Some of the scores are amazingly low and sometimes hilarious (ie. the ALT tags). I guess that’s what happens when your brand is strong enough to get away with a lot of bad SEO.
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