SEO Services for Businesses ? What Are the Different Types? - Internet TECH UPDATES DAILY

SEO services are of various types. A SEO services company designs a website, develops it and then optimises its different aspects so that it can be ranked to the top of the leading search engines. More and more businesses have started to understand the importance of search engine optimisation (SEO) services. This is why they are searching for a good SEO company. Such a company offers a wide range of services including customised SEO services, website design services and website development services.
It should be mentioned here that every business has its own requirement and the SEO services should be chalked out in accordance with those requirements. Moreover, every website needs some special things to be optimised and the experts of a SEO company assess the site so that the things that are required for optimisation can be selected. This is how a customised search engine optimisation solution is provided by a SEO company.
SEO services can be of different types and in this article we are going to discuss about them in details.
Search engine optimisation can be broadly categorised into two components:
1. On Page Optimisation2. Off Page Optimization
In case of the on page optimisation, the optimisation works are done on the website itself. On the other hand, the off page optimisation works are done outside the webpage.
On Page SEO Services
Let us first explore the various aspects associated with On Page optimization:
i. Broken link or dead link check
One of the most irritating aspects of a website to a user is broken link or dead link. In many cases, it has been found out that broken links annoy online users a lot. Thus, all the links should be checked and the broken links should be removed.ii. Name of the file name should be changed
A proper name should be given to the file, keeping the concerned keyword in mind. The targeted keywords should be included in the URL so that the same becomes user-friendly.
iii. Content development and analysis
Duplicate free content is regarded as the best form of content. Thus, the content should be developed in the best way possible so that the users become satisfied. The density, frequency and placement of keywords are also very important from the perspective of the search engine robots. Thus, the search engine friendliness of the site is also required to be maintained.
iv. XHTML validation
The markup language through which web pages are created should not have any spelling or grammatical error. These errors should be rectified and that is the reason why XHTML validation has become so much important.
There are many other factors involved such as navigation analysis, website taxonomy, CSS optimization, canonical link tag addition, robots.txt file optimization, Google WMT error fixation like 301, 403 and 404.Off Page SEO Services
After going through the on page optimisation factors, let us go through the off page optimisation factors. Some of the most important factors are high quality and ethical link building, press release submission, CSS submission, profile creation, directory submission, article submission and many more.